Cram

Infographic design and packaging of a fold-out musical cd.

Coi de Rutina, Agafa i Marxem = CRAM / stop the routine, pick up and leave

Cram is a musical project that represents the journey of Aleix Badia and Pol Ribera, two friends who traveled 300 days through America. The two protagonists crossed jungles, deserts, seas and mountains and lived all kinds of adventures. They wanted to immortalize their experience and, along the way, they composed a total of twelve songs that would form the album they would make when they returned home.

Cram serves three functions: it represents graphically and in detail the long journey of Pol and Aleix in an infographic language. It serves as a fold-out packaging for their album and musical project. And, finally, it links the physical map, through QR codes, with a mobile application where everyone can access all the songs and other content about the trip.

The objective is to offer the user an experience where they have to interact with the map and orient themselves just as Pol and Aleix would have done at the time. Also, the map locates the places where the songs were born, as well as other specific moments worth remembering.